EMAIL MARKETING
PAID ADS
EMAIL MARKETING PAID ADS
Red House Tools Case Study
SCOPE OF WORK: Email Marketing, Paid Ads
PLATFORMS: Klaviyo, Meta Ads
INDUSTRY: Tools & Woodworking
Red House Tools was created by woodworkers who wanted better tools for their craft—so they built them. Based in Denver, they now serve woodworkers, skilled trades, and DIY enthusiasts both online and in-store.
We were brought on to help expand their audience and increase brand awareness through email marketing and paid ads.
Four Months of Email Marketing
6.54%
CLICK-THROUGH RATE
2x higher than industry median
~30%
OF MONTHLY REVENUE
Based off four month average
$29,214
IN REVENUE
Four month
accumulation
Email was an untapped revenue channel for Red House Tools before we stepped in. In just four months, we turned email into a revenue-driving channel—bringing in $29,214 and boosting monthly revenue by an average of 30%.
With a high-performing Welcome Flow and 3–4 strategic campaigns each month, email is now one of their most profitable and predictable marketing assets—producing a 6.54% click-through rate (2x the industry median) and turning past browsers into repeat buyers.
THE CREATIVE
Paid ads give businesses the power to get in front of the right people right now without waiting months for organic reach to catch up. With precise targeting, measurable results, and the ability to scale what’s working, paid ads create a direct path from attention → clicks → revenue.
In just two campaigns, we were able to accomplish:
Paid Ad Campaigns
1.5x
ABOVE INDUSTRY AVG
Click-through rate performed higher than industry standard
~$200
73.5k+
AVG IMPRESSIONS
Based off of Meta
(IG & FB)
More importantly? These campaigns didn’t just bring in new clients—they gave us data we can use to fine-tune future campaigns, shape messaging, and strengthen other marketing channels like email and social.
AVG ORDER VALUE
Based on first-time purchases