Why We Do Custom Pricing for Organic Social Media

Jun 6

(And Why You Should Run from Anyone Who Doesn’t)

Let’s just say it: there is no one-size-fits-all when it comes to organic social media.

Not for your business.
Not for your audience.
And definitely not for the algorithm (RIP to “best practices” from 2019).

Still, social media agencies love to sell one flat monthly package like it’s a Netflix subscription. Three posts a week. Monthly analytics report & some copy paste Canva templates.

All for the low, low price of: underwhelming results.

At Cucamonga Media, we do things differently. We don’t start with the price. We start with the point. What’s the goal? Who are we talking to? What kind of content actually moves them?

Then and only then do we design a custom strategy and price around that.

Let’s break it down.

1. Because No Two Businesses Have the Same Goals

A skincare startup trying to go sell on TikTok needs something completely different than a luxury real estate advisor wanting to build trust on LinkedIn.

One needs hooks, influencers and content that converts.

The other needs credibility and thought leadership.

Same “social media,” wildly different strategies.

Some clients need to show up multiple times a day with bold, controversial takes. Others need to post twice a week and spend the rest of their time DMing, networking, or sending newsletters. Some need B-roll, others need storytelling scripts. Some just need someone to tell them when to stop using beige.

So we ask:
What’s the actual goal?
Brand awareness? Conversion? Education? Community?

Only then can we reverse-engineer a cadence, platform mix, and content style that makes sense. And only then do we attach a number to it.

2. Because “Content” Is Not One Thing

There’s a massive difference between…

A TikTok that takes 3 hours to film and edit
A carousel that’s half visual design, half TED Talk
A 2-minute founder voiceover Reel that hits like a FaceTime call.
A “behind-the-scenes” post with iPhone photos and one raw caption

Should those all cost the same? Absolutely not.

Content is not a commodity, it's a craft. A vibe. A vehicle for emotional resonance. And the complexity, polish, and production time vary wildly depending on what your audience needs.

We customize our pricing to reflect that. So you're not overpaying for fluff. Or missing out on stuff that will actually move the needle and then wondering why your engagement flatlined.

3. Because Different Platforms Speak Different Languages

Let’s say you’re a creative wellness brand. You might think, “Cool, we need to be on Instagram.”

But if your dream customers are spending their nights in Reddit rabbit holes or pinning breath work quotes on Pinterest, you’re probably shouting into the wrong void.

Each platform has its own culture, its own humor, and its own unwritten rules:

TikTok tends to be fast, raw, and reward-first
Instagram tends to be more polished, aesthetic, and community-based
LinkedIn is very much insight-forward and reputation-led
YouTube is built for depth, education, and long-form value
Threads? A personal or professional virtual diary.
X (formerly twitter RIP) a platform of chaos, live updates, funny memes, fanbases, and opinions from just about everyone and their mother!
Substack is a platform where you can subscribe to a writer's or creator's newsletter instead of scrolling through social media. It's all about direct access to someone's unique perspective and content, without the algorithms or ads.
Facebook is for connecting in groups and finding antique furniture (;

Our custom approach asks: where does your audience live online and what kind of content do they crave in that ecosystem? Then we map our work accordingly.

4. Because You Shouldn’t Pay for What You Don’t Need

This one’s simple.

Why pay for five Reels a week if only two of them are actually strategic?
Why shell out for Pinterest if your people don’t pin?
Why pay for copywriting when you’re the voice, and we just need to refine it?

We believe every dollar in your marketing budget should do something. Not just exist to fill a quota.

Our custom pricing ensures that you’re not paying for generic deliverables. You’re investing in moves that matter.

5. Because Algorithms Change, But Strategy Endures!

You’ve probably seen the headlines:

“Instagram now prioritizing search?”
“TikTok SEO is the new Google.”
“Reels are dead, long live Reels!”

Platforms are chaos. But principles don’t change.

We build social strategies based on your brand narrative, buyer psychology, and audience behavior, not just whatever the Instagram gods declare on a Tuesday.

That means our pricing includes the space to adapt. To test. To learn. To evolve.

It’s not a rigid subscription. It’s a strategic partnership.

6. Because Visibility ≠ Virality ≠ Conversion

Here’s the part most agencies won’t tell you: more reach doesn’t always mean more revenue.

We’ve seen clients get 500K views on a post that turned into zero sales. We have also seen clients get less than 1,000 views that turn into multiple sales. Why? Because reach ≠ resonance.

The smartest brands know the difference between:

Content that goes wide vs. content that goes deep
Engagement that flatters vs. engagement that converts
Vanity metrics vs. value-driven momentum

Custom pricing allows us to choose content goals that serve your actual business, not just your dopamine cravings.

7. Because Your Brand Voice Deserves More Than a Template

You’re not a stock photo.
You’re not a pastel quote box.
You’re not a trending sound with text-on-screen saying “Me as a founder…”

You’re a brand with a story. A tone. A rhythm. A personality.

The best social media strategies don’t copy trends, they translate your brand into trend-proof stories that feel authentic and differentiated.

Custom pricing gives us the room to build your voice, not borrow someone else’s.

8. Because We Believe in Building Real Relationships

With your audience. And with you.

We’re not here to churn out posts like a content factory. We’re here to co-create a presence that actually reflects who you are and who you’re becoming.

That means real conversations. Real collaboration. And yes, real strategy meetings where we ask:

What’s working?
What’s feeling stale?
What’s next?

That kind of intimacy requires a tailored scope. Not a checkbox package.

TL;DR: Custom Strategy = Smarter Use of Your Marketing Dollars.

We know flat-rate packages are easier to sell.

But we’re not here to be easy. We’re here to be effective.

When you work with us, we don’t send you a menu. We send you a map. A custom-built, insight-backed, voice-aligned game plan that works for your brand, your audience, and your actual goals.

And then we price that, so every dollar has a destination.